网页设计与配色经典案例解析图书目录

时间：2023-02-20 18:02:01 | 来源：营销百科

时间：2023-02-20 18:02:01 来源：营销百科

网页设计与配色经典案例解析图书目录：第一篇 网页设计篇

序章

第1章 网页设计规划

1.1 为网站制定目标······················································5

1.1.1 对市场的预测和分析·······································5

1.1.2 网站的项目规划···············································5

1.1.3 网站建设···························································5

1.2 与客户的有效沟通··················································7

第2章 网页结构

2.1 栏目结构划分··························································9

2.1.1 规则的栏目组合方式·······································9

2.1.2 不规则的栏目组合方式·································15

2.2 网页版式划分························································16

第3章 网页创意和风格

3.1 网页的创意····························································19

3.1.1 创意是网页的灵魂·········································19

3.1.2 创意的方法·····················································22

3.2 网页风格································································28

第4章 网页视觉设计

4.1 网页布局································································30

4.1.1 网页的规格·····················································30

4.1.2 网页的Logo·····················································30

4.1.3 顶部通栏·························································33

4.1.4 网页文本·························································36

4.1.5 图像的设计·····················································40

4.1.6 为网页插入视频·············································54

4.2 网页构成································································54

4.2.1 点的应用·························································54

4.2.2 线的应用·························································57

4.2.3 面的应用·························································62

4.2.4 混和构成应用·················································65

第5章 网站推广和网络广告

5.1 网络推广································································68

5.2 网络广告································································68

5.2.1 GIF 广告···························································69

5.2.2 Flash 广告························································69

5.2.3 流媒体广告·····················································71

5.2.4 　网络广告欣赏···············································71

第二篇 色彩知识篇

第6章 网页配色的常见问题

6.1 缺乏主色调····························································75

6.2 文字能见度低························································75

6.3 增加视觉负担························································77

6.4 风格与主题脱离····················································80

第7章 色彩构成

7.1 认识色彩································································82

7.1.1 什么是色彩·····················································82

7.1.2 光·····································································82

7.1.3 色·····································································82

7.2 色彩与视觉····························································83

7.2.1 色彩三要素·····················································83

7.2.2 色调·································································84