Pinterest月活跃用户达到1.5亿！一年内增加5000万

时间：2023-05-14 02:39:01 | 来源：网站运营

时间：2023-05-14 02:39:01 来源：网站运营

Pinterest月活跃用户达到1.5亿！一年内增加5000万：10月13日，Pinterest披露目前有超过1.5亿用户使用其图片化标签和“idea”功能，平台上分享了超过750亿“idea”。这相对去年增长了50%，当时官方宣称月活跃用户为1亿人。

Pinterest revealed today that more than 150 million people use its visual bookmarking and ideas service, with more than 75 billion “ideas” shared. This is a 50 percent increase from more than a year ago, when the company first revealed its usage numbers and declared it had 100 million monthly active users.


Pinterest首席执行官Ben Silbermann说，超过半数老用户和75%的新注册用户都是美国以外的用户。它也不再仅吸引女性，因为男性占到了40%，比去年增加了70%。
More than half of the people using Pinterest and 75 percent of new sign-ups are from outside of the U.S., according to company chief executive Ben Silbermann. And the service is no longer mainly attractive to women, as men make up 40 percent of the users, an increase of 70 percent from last year.


对某些平台来说，可能1.5亿月活跃用户不算什么，尤其是Facebook和Twitter。但Ben Silbermann有不同的看法：“Pinterest更像是个人工具，而不是社交工具。人们主要不是来看自己的朋友在做什么，而是来找一些新的idea来尝试，找到自己喜欢的，并在这些过程中发现更多的自己。”
For some, 150 million MAU may not seem like a lot, especially when compared to Facebook and Twitter. But Silbermann views it differently: “Pinterest is more of a personal tool, not a social one. People don’t really come here to see what their friends are doing…Instead, they come to Pinterest to find ideas to try, figure out which ones they love, and learn a little bit about themselves in the process.”


Pinterest目前每天提供100亿建议，相当于每年3兆。每月有超过1.5亿图片搜索，在数以千计的活跃广告影响下，超过1百万交易在平台上进行（Facebook是6000万）。
Another statistic the company shared is that Pinterest now serves 10 billion recommendations daily, the equivalent of 3 trillion a year. More than 150 million visual searches are performed monthly, and there are more than 1 million businesses on the service (compared to the 60 million on Facebook) with “tens of thousands” actively advertising.


Pinterest的增长一直得益于它过去一年的努力，如在移动设备上使用相机提高图片搜索能力，推出购物袋，建立自己的工程团队，在合适的时间推出pin，推出热门话题版，提升其链接限制。
It does appear that Pinterest’s growth has been helped along by some of its efforts over the past year, such as improving its visual search using the camera on a mobile device, rolling out a shopping bag, building out its engineering team to improve how pins are surfaced at the right time, debuting its version of trending topics, and lifting its affiliate link ban.


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